From Michelle Lin, founder of The Rad Dad Box:

I came up with the idea for the Rad Dad Box when I was pregnant with my first child. We’d been receiving many gifts for our baby from the registry, but almost none of them were geared towards my husband’s role as a soon-to-be dad. He was just as excited as I was about our baby, so I wanted to give him something to acknowledge his role and make him proud to be an expecting father.

While I did find a few things, it was very clear to me that fathers are unfairly pushed to the sidelines when it comes to the pregnancy/labor/childhood journey – not to mention that gay fathers are completely left out. Think about it: “parenting” magazines showcase photos of mothers and their babies, with very few photos of fathers. Pregnancy and childcare books cater mostly to mothers. And while many subscription boxes and care packages exist for mothers and children, there are very few for fathers.

The Rad Dad Box intends to fill this need with our starter kits for new dads. In today’s society, more and more dads are pitching in with housework and childcare, and some dads are even staying home to raise their children full-time. It’s time Dad received support and recognition for all his love, care, and hard work!

Questions? Comments? Please get in touch at info@raddadbox.com!